Ways to Market Your Small Business (Publicity)

There are several ways a small business owner can get attention for his or her company. Marketing, advertising, and publicity are key when it comes to a business being recognized. Marketing has to do with a business doing market research to find out their markets preferences in order to better advertise to the target group. Advertising is the actual print, audiovisual, or graphic presentation used to catch a consumer’s attention. Advertising can be done by newspaper, magazine, television, or radio. Small businesses often advertise in newspapers because they are usually the least expensive. Radio advertisements are used often as well, more so  than television advertisements, due to the expensive prices that can occur after promoting a business to television viewers.

Nonetheless, when it comes to paying for advertising, nothing beats good old fashioned, positive publicity. Publicity is advertisement that the company does not have to pay for directly. Publicity can occur when a company is doing a charitable deed, or when a company has caught the attention of the local media.

As long as the publicity is positive, it helps project a positive perception of the company onto potential consumers. Not to mention that it can help current consumers feel good about their decision to invest in your company.



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